The art of compassionate contrarianism

Are you in the business of changing people’s minds?

If so, it means you see something they don’t. Otherwise, why try to persuade them to change?

It also means you disagree, so your challenge is to become an effective contrarian.

Just as you can’t afford to ape your competition, so you cannot afford to agree with every opinion your client has.

In fact, you have an obligation to disagree.

They called you because what they’ve been doing up to now isn’t working as well as they’d like. So, assuming you’re qualified to help, make your opposing point(s) clear.

Rehearse your contrarian ideas and assert them tactfully.

Your clients deserve it.