Service-led growth

Evidently, marketing can be led in any number of ways.

Growth led

Product led

Sales led

Customer led

Purpose-led

Story-led

But first, shouldn’t we ask why grow? And grow what?

How about service-led marketing? How about first putting our heads together and deciding what kind of growth is most helpful?

Increasing sales revenue may be the default for what’s meant by “growth’” but it’s not always the default for what’s best.

Genuine organizational growth is inextricably tied to the people it serves — internally and externally.

Read this post and more on my Typeshare Social Blog