It’s not them, it’s you

It’s not them, it’s you.

There could be any number of reasons for a breakup with a client.

Scope creep.

They didn’t appreciate your work.

Disagreement over deliverables.

But when it boils down to it, there’s only one reason.

You.

You’re the one who initiated or accepted the invitation to be a trusted advisor. If you didn’t manage to earn and keep that trust, it’s on you.

Maybe the chemistry was off, or maybe there were external factors beyond your control.

Even so, it’s on you to clearly identify them and see to it you don’t miss those indicators next time.

Of course, all those reasons for the breakup are mere course correction signals, if you’re on a mission to serve your best-fit customer.

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